Have you ever heard someone tell you that a Facebook Boost is not really Facebook Ads? Or that you need to use Power Editor or the Ads Manager to do Facebook Advertising for Churches properly?
If so, let me be very clear here.
Facebook Boosting is AWESOME.
If you know any Digital Marketing enthusiasts, you may have heard a lot of talk about Messenger Bots lately. It seems like their are social media experts everywhere saying Messenger Bots are going to be an integral part of the future of social media. If you don't run in digital marketing circles, let us provide some context. For a long time, it seemed like Messenger was one of the most overlooked parts of Facebook, especially in America, where phone plans allow for people to have unlimited texting. As Facebook has developed Messenger as a standalone platform, however, it's user base has continued to grow and grow. Instead of becoming just an SMS replacement, Facebook has continued to add features to Messenger that make it fun (games, Messenger Day), easy to use (saved replies, gif functionality, etc), and integrated for businesses (bots, extensions, etc).
Yesterday, the annual "Meeker Report", as it is colloquially referred to, was released by Mary Meeker, venture partner at Kleiner Perkins. If you are a pastor and that sentence immediately left you feeling alienated, let me explain. Mary Meeker is widely considered one of the smartest people in tech, and each year, as a part of a Venture Capital company called Kleiner Perkins, she releases an epic, in-depth slide deck presentation she calls her "Internet Trends" report. This presentation outlines thoroughly researched trends in technology from the past year and is a tech aficionado's dream. The trends that Mary Meeker points out can make or break a fledgling startup's ability to get funding. The Meeker Report is full of statistics, complicated graphs, forecasts of new tech adoption, and analysis on a wide-array of topics. It has become a de facto State of the Union for the Tech Industry and is widely cited and shared across not just the tech sector, but the entire business community. This year, the Meeker Report was 355 slides long, and covered topics like mobile growth, smartphone adoption, voice recognition technology, media disruption growth (Netflix), and had entire sections for China and India's tech growth. If you want to read through the entire document, here it is.
For better or worse, the internet has changed the way we live our lives.
One one of the most striking examples of how this technology has directly impacted us in the way we access information.