At CV Outreach we are all about connecting people with the Church. All of our Church Partners are set up to receive emails from people who are searching for hope online. After talking with some of our pastors I decided to put together a few tips and tricks they use when responding back to these emails.
Mark Zuckerberg announced that the new Oculus GO Virtual Reality headset is now shipping during his F8 keynote address last week. Before he had even announced that everyone at the F8 Facebook Developers Conference would receive their own Oculus GO, I had already made my purchase.
CV Outreach exists to connect people to the church so that you can introduce people to the Gospel and help them become true followers of Jesus.
One of our main programs we leverage to achieve this mission is called the Ad Grant Partnership. This free program is a unique approach to Online Advertising for churches.
One of the greatest strengths that we often forget to highlight in regards to the Ad Grant Partnership is that the program only grows stronger with every church that is added.
This may seem counterintuitive; traditionally the more churches added would mean more competition in the advertising space. However, CV Outreach doesn’t employ a traditional Church Marketing strategy, and by doing so we completely side step the issue.
But first, here is when the Google Ad Grant as an online advertising for churches strategy can come up underwhelming...
You’ve heard of Google, right?
*The Google Ad Grant program had a major update in January of 2018. This article has been updated to include those changes.
That little search engine company?
According to Fortune Magazine’s
2017 rankings, they are the world’s 2nd most valuable brand, coming in at a cool 101.8 billion dollars.
If you’ve ever clicked on an Ad on Youtube or Google, or on a Display Network ad on a website, you’ve contributed to their advertising revenues in some way. Revenues that came in to the tune of $79.4 billion in 2016 (
source).
Google has become synonyous with information. The google search bar is firmly planted in our culture as a ubiquitous part of how we ask questions and pursue knowledge. Our interaction with Google has come so far that some scientists even believe it is
changing the way our brains are wired.
Check out these crazy statistics on Google Search.
- There are over 4.4 BILLION google searches made each day (source)
- There are over 60k searches made each second (visualize that here)
- Google has indexed over 130 TRILLION pages (source)
So to sum it all up; Google is humongous, pretty much everyone uses Google, they use it a lot, and it makes Google a ton of money.
So, shouldn't a gigantic tech company like Google do something to help out the little guys? The organizations trying to do some good in the world?
The heart is a mystery. The line between belief and non-belief is marked by the fruit of one's life. Fruit requires time to cultivate and blossom, but we measure time in seconds online.
Digital evangelism offers the opportunity to reach the world. However, how can we be sure if the person visiting your church's website or responding to your ad is the non-believer that your ministry is trying to reach. What if the people you are reaching are believing Christians, happy about your message?
If Online Advertising isn’t your forte, here’s a list that can hopefully help you understand what’s going on in the world of online advertising.
This is a list of some of the basic concepts, terms, and unique acronyms that are commonly mentioned when talking about digital marketing.
We hope it helps provide some clairification for you and your team.
