You’ve heard of Google, right?
*The Google Ad Grant program had a major update in January of 2018. This article has been updated to include those changes.
That little search engine company?
According to Fortune Magazine’s
, they are the world’s 2nd most valuable brand, coming in at a cool 101.8 billion dollars.
If you’ve ever clicked on an Ad on Youtube or Google, or on a Display Network ad on a website, you’ve contributed to their advertising revenues in some way. Revenues that came in to the tune of $79.4 billion in 2016 (
Google has become synonyous with information. The google search bar is firmly planted in our culture as a ubiquitous part of how we ask questions and pursue knowledge. Our interaction with Google has come so far that some scientists even believe it is
changing the way our brains are wired
Check out these crazy statistics on Google Search.
- There are over 4.4 BILLION google searches made each day (source)
- There are over 60k searches made each second (visualize that here)
- Google has indexed over 130 TRILLION pages (source)
So to sum it all up; Google is humongous, pretty much everyone uses Google, they use it a lot, and it makes Google a ton of money.
So, shouldn't a gigantic tech company like Google do something to help out the little guys? The organizations trying to do some good in the world?