Two weeks ago, at Social Media Marketing World 2018 (SMMW18), social media experts from all backgrounds came together to talk about social media – where it’s going, how to best utilize it, and what it will take to “make it” in 2018. This conference was packed full of experts in the field of social media and marketing. Including experts like Guy Kawasaki (Apple’s former chief evangelist), Michael Stelzner (Social Media Examiner’s founder), Mark Schaefer (social futurist), Mari Smith (leading Facebook expert), and 165+ other speakers across all different types of fields.
The Power of Niche Content in the Facebook Newsfeed Algorithm
At CES last year I attended a workshop with Facebook’s Andrew Bosworth. Who is the "Boz"? He was Zuck's TA at Harvard who was brought on in the early days of Facebook, and through the years has held a variety of high profile positions. He is currently the VP of AR/VR, but many people are familiar with him because of how instrumental he was in building the Newsfeed as we know it.
Are you working
Did you know people are going to Google every day searching for purpose, love, and advice?
Our Ad Grant Partnership is designed to help interested churches reach these people while they are searching for answers to profound life questions.
You’ve heard of Google, right?
*The Google Ad Grant program had a major update in January of 2018. This article has been updated to include those changes.
That little search engine company?
According to Fortune Magazine’s
2017 rankings, they are the world’s 2nd most valuable brand, coming in at a cool 101.8 billion dollars.
If you’ve ever clicked on an Ad on Youtube or Google, or on a Display Network ad on a website, you’ve contributed to their advertising revenues in some way. Revenues that came in to the tune of $79.4 billion in 2016 (
source).
Google has become synonyous with information. The google search bar is firmly planted in our culture as a ubiquitous part of how we ask questions and pursue knowledge. Our interaction with Google has come so far that some scientists even believe it is
changing the way our brains are wired.
Check out these crazy statistics on Google Search.
- There are over 4.4 BILLION google searches made each day (source)
- There are over 60k searches made each second (visualize that here)
- Google has indexed over 130 TRILLION pages (source)
So to sum it all up; Google is humongous, pretty much everyone uses Google, they use it a lot, and it makes Google a ton of money.
So, shouldn't a gigantic tech company like Google do something to help out the little guys? The organizations trying to do some good in the world?
The heart is a mystery. The line between belief and non-belief is marked by the fruit of one's life. Fruit requires time to cultivate and blossom, but we measure time in seconds online.
Digital evangelism offers the opportunity to reach the world. However, how can we be sure if the person visiting your church's website or responding to your ad is the non-believer that your ministry is trying to reach. What if the people you are reaching are believing Christians, happy about your message?
Chances are you’ve already heard about this “virtual reality” thing, but aren’t too sure on how to implement it into your ministry. Let alone why!
Perhaps some of the tech guys on your AV team have been raving about this new medium but you’ve never even worn a headset.
A new storytelling medium can bring about a lot of positive change, as well as some deserved skepticism.
However, expect to see more of this content. Just as cinema brought story to viewers, 360 is inviting viewers into the story and it’s not going away anytime soon.
What I want to do now is layout 3 benefits for why utilizing 360 video can be great for your ministry.
If Online Advertising isn’t your forte, here’s a list that can hopefully help you understand what’s going on in the world of online advertising.
This is a list of some of the basic concepts, terms, and unique acronyms that are commonly mentioned when talking about digital marketing.
We hope it helps provide some clairification for you and your team.
I was talking with Jay Kranda from Healthy Online Church about the season premiere of SNL recently. In this season's first episode Ryan Gosling was the host, and in the middle of the show there was a digital short called "Papyrus". In it, Gosling's character is haunted by the movie Avatar's choice to use papyrus as the main title font for the movie. Like a lot of SNL Digital Shorts, it went viral on social media. So, there is a good chance that you've already seen it. If not, here it is.
Hi everyone, my name is Alise, I am one of the junior paid-media specialists at CV Outreach. I spend my days here running the ads for our church partners.
Since starting this job I've gained a new appreciation for how that little google search bar has impacted our culture. When I first started I thought it was crazy that I would one day be overseeing the Adwords campaigns for 100 churches. But here I am now, a few months into the job, and I'm managing over 100 church partner accounts (and growing), and so far, over 850k people from North America and 50k people from South Africa have clicked on one of the ads I've written.
That's crazy!
Living in this world day in and day out has changed how I think about google. I no longer take the ubiquitous search bar for granted. Here are a few areas of my life where my thoughts about google have changed.
