For the past few years, it's become a sort of tradition for our Content Department to release a new Christmas film. Each year we start brainstorming ideas, and generally end up at the same place...
Creativity is one of those intangible skills that seems to be the sort of thing some people are born with and others aren't. This is especially true when it comes to the visual arts like filmmaking, photography, and design.
Those visual arts are crafts that most churches would love to excel in, but here's the thing: most church pastors are not creative.
They just aren't.
And that's okay.
So, that begs the question, how can a church pastor lead creatives well?
It may seem like a basic question, but I've found that there is oftentimes creatives and non-creatives seem to be on different wavelengths when they try to communicate with each other.
Two Things You Need To Do To Lead Creatives
So, I asked Phil Cooke his opinion on the matter.
Someone from Tech Crunch once noted that “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.”
The Power of Niche Content in the Facebook Newsfeed Algorithm
At CES last year I attended a workshop with Facebook’s Andrew Bosworth. Who is the "Boz"? He was Zuck's TA at Harvard who was brought on in the early days of Facebook, and through the years has held a variety of high profile positions. He is currently the VP of AR/VR, but many people are familiar with him because of how instrumental he was in building the Newsfeed as we know it.
You’ve heard of Google, right?
- There are over 4.4 BILLION google searches made each day (source)
- There are over 60k searches made each second (visualize that here)
- Google has indexed over 130 TRILLION pages (source)
I was talking with Jay Kranda from Healthy Online Church about the season premiere of SNL recently. In this season's first episode Ryan Gosling was the host, and in the middle of the show there was a digital short called "Papyrus". In it, Gosling's character is haunted by the movie Avatar's choice to use papyrus as the main title font for the movie. Like a lot of SNL Digital Shorts, it went viral on social media. So, there is a good chance that you've already seen it. If not, here it is.
If you're a social media manager for your church, you're always looking for ways to keep your church's content in people's newsfeed. The problem is, when you are trying to leverage social media for your church, it can be hard to find the time to constantly create new posts that lead to high engagement.
Lucky for you, a lot of church social media content tends to be fairly "evergreen", i.e. it's content that will always be relevant to people. Everyone once in a while one of your posts might lead to a lot of engagement in the form of likes, comments, and shares.
That's always an exciting feeling, right?
But then it's over, and soon that successful post was months and even years in the past.
Here is how you can leverage these high performing posts from years ago to get back in front of people in their newsfeed, and reach them where they're at.
It's so simple.
Have you ever heard someone tell you that a Facebook Boost is not really Facebook Ads? Or that you need to use Power Editor or the Ads Manager to do Facebook Advertising for Churches properly?
If so, let me be very clear here.
Facebook Boosting is AWESOME.
If you know any Digital Marketing enthusiasts, you may have heard a lot of talk about Messenger Bots lately. It seems like their are social media experts everywhere saying Messenger Bots are going to be an integral part of the future of social media. If you don't run in digital marketing circles, let us provide some context. For a long time, it seemed like Messenger was one of the most overlooked parts of Facebook, especially in America, where phone plans allow for people to have unlimited texting. As Facebook has developed Messenger as a standalone platform, however, it's user base has continued to grow and grow. Instead of becoming just an SMS replacement, Facebook has continued to add features to Messenger that make it fun (games, Messenger Day), easy to use (saved replies, gif functionality, etc), and integrated for businesses (bots, extensions, etc).
What the Meeker Report Means for Churches
Yesterday, the annual "Meeker Report", as it is colloquially referred to, was released by Mary Meeker, venture partner at Kleiner Perkins. If you are a pastor and that sentence immediately left you feeling alienated, let me explain. Mary Meeker is widely considered one of the smartest people in tech, and each year, as a part of a Venture Capital company called Kleiner Perkins, she releases an epic, in-depth slide deck presentation she calls her "Internet Trends" report. This presentation outlines thoroughly researched trends in technology from the past year and is a tech aficionado's dream. The trends that Mary Meeker points out can make or break a fledgling startup's ability to get funding. The Meeker Report is full of statistics, complicated graphs, forecasts of new tech adoption, and analysis on a wide-array of topics. It has become a de facto State of the Union for the Tech Industry and is widely cited and shared across not just the tech sector, but the entire business community. This year, the Meeker Report was 355 slides long, and covered topics like mobile growth, smartphone adoption, voice recognition technology, media disruption growth (Netflix), and had entire sections for China and India's tech growth. If you want to read through the entire document, here it is.