Two weeks ago, at Social Media Marketing World 2018 (SMMW18), social media experts from all backgrounds came together to talk about social media – where it’s going, how to best utilize it, and what it will take to “make it” in 2018. This conference was packed full of experts in the field of social media and marketing. Including experts like Guy Kawasaki (Apple’s former chief evangelist), Michael Stelzner (Social Media Examiner’s founder), Mark Schaefer (social futurist), Mari Smith (leading Facebook expert), and 165+ other speakers across all different types of fields.
The Power of Niche Content in the Facebook Newsfeed Algorithm
At CES last year I attended a workshop with Facebook’s Andrew Bosworth. Who is the "Boz"? He was Zuck's TA at Harvard who was brought on in the early days of Facebook, and through the years has held a variety of high profile positions. He is currently the VP of AR/VR, but many people are familiar with him because of how instrumental he was in building the Newsfeed as we know it.
The heart is a mystery. The line between belief and non-belief is marked by the fruit of one's life. Fruit requires time to cultivate and blossom, but we measure time in seconds online.
Digital evangelism offers the opportunity to reach the world. However, how can we be sure if the person visiting your church's website or responding to your ad is the non-believer that your ministry is trying to reach. What if the people you are reaching are believing Christians, happy about your message?
If you're a social media manager for your church, you're always looking for ways to keep your church's content in people's newsfeed. The problem is, when you are trying to leverage social media for your church, it can be hard to find the time to constantly create new posts that lead to high engagement.
Lucky for you, a lot of church social media content tends to be fairly "evergreen", i.e. it's content that will always be relevant to people. Everyone once in a while one of your posts might lead to a lot of engagement in the form of likes, comments, and shares.
That's always an exciting feeling, right?
But then it's over, and soon that successful post was months and even years in the past.
Here is how you can leverage these high performing posts from years ago to get back in front of people in their newsfeed, and reach them where they're at.
It's so simple.
We were killing it! Our startup was growing quickly by championing the small business owners we were reaching every day. But one night, my perspective totally flipped on how to leverage technology.
Have you ever heard someone tell you that a Facebook Boost is not really Facebook Ads? Or that you need to use Power Editor or the Ads Manager to do Facebook Advertising for Churches properly?
If so, let me be very clear here.
Facebook Boosting is AWESOME.
If you know any Digital Marketing enthusiasts, you may have heard a lot of talk about Messenger Bots lately. It seems like their are social media experts everywhere saying Messenger Bots are going to be an integral part of the future of social media. If you don't run in digital marketing circles, let us provide some context. For a long time, it seemed like Messenger was one of the most overlooked parts of Facebook, especially in America, where phone plans allow for people to have unlimited texting. As Facebook has developed Messenger as a standalone platform, however, it's user base has continued to grow and grow. Instead of becoming just an SMS replacement, Facebook has continued to add features to Messenger that make it fun (games, Messenger Day), easy to use (saved replies, gif functionality, etc), and integrated for businesses (bots, extensions, etc).
The Facebook Camera Effects platform was recently launched on the heels of the much-hyped F8 developers conference. As Facebook continues to expand, churches can expect more and more ways to engage with their community through the Facebook platform. It can definitely seem overwhelming at times to try and keep up with the new features, placements, and shear amount of original content it takes to have any organic reach on Facebook. However, to look on the bright side, one of the most influential organizations in the world continues to create free platforms and features that churches can easily take advantage of to engage the people who follow their page, and to mobilize their congregation to reach their community through Facebook.