How My View of Google Has Changed After Running Ads for Over 100 Churches That More Than 900k People Have Clicked On

by Alise Rekieta | Sep 28, 2017

Hi everyone, my name is Alise, I am one of the junior paid-media specialists at CV Outreach. I spend my days here running the ads for our church partners.

Since starting this job I've gained a new appreciation for how that little google search bar has impacted our culture.  When I first started I thought it was crazy that I would one day be overseeing the Adwords campaigns for 100 churches.  But here I am now, a few months into the job, and I'm managing over 100 church partner accounts (and growing), and so far, over 850k people from North America and 50k people from South Africa have clicked on one of the ads I've written.  

That's crazy!

Living in this world day in and day out has changed how I think about google. I no longer take the ubiquitous search bar for granted.  Here are a few areas of my life where my thoughts about google have changed.

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Church Technology and People

by Nick Runyon | Sep 25, 2017

We were killing it! Our startup was growing quickly by championing the small business owners we were reaching every day. But one night, my perspective totally flipped on how to leverage technology. 

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In Defense of the Facebook Boost

by Chad Hugghins | Sep 18, 2017

Have you ever heard someone tell you that a Facebook Boost is not really Facebook Ads? Or that you need to use Power Editor or the Ads Manager to do Facebook Advertising for Churches properly?

If so, let me be very clear here.

Facebook Boosting is AWESOME.

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Messenger Bots for Churches

by Chad Hugghins | Jul 10, 2017

Messenger Bots

If you know any Digital Marketing enthusiasts, you may have heard a lot of talk about Messenger Bots lately.  If you don't run in digital marketing circles, let us provide some context. For a long time, it seemed like Messenger was one of the most overlooked parts of Facebook, especially in America, where phone plans allow for people to have unlimited texting.  As Facebook has developed Messenger as a standalone platform, however, it's user base has continued to grow and grow.  Instead of becoming just an SMS replacement, Facebook has continued to add features to Messenger that make it fun (games, Messenger Day), easy to use (saved replies, gif functionality, etc), and integrated for businesses (bots, extensions, etc). 

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Meeker Report Analysis for Churches

by Chad Hugghins | Jun 01, 2017

What the Meeker Report Means for Churches

Yesterday, the annual "Meeker Report", as it is colloquially referred to, was released by Mary Meeker, venture partner at Kleiner Perkins.  If you are a pastor and that sentence immediately left you feeling alienated, let me explain. Mary Meeker is widely considered one of the smartest people in tech, and each year, as a part of a Venture Capital company called Kleiner Perkins, she releases an epic, in-depth slide deck presentation she calls her "Internet Trends" report.  This presentation outlines thoroughly researched trends in technology from the past year and is a tech aficionado's dream. The trends that Mary Meeker points out can make or break a fledgling startup's ability to get funding.  The Meeker Report is full of statistics, complicated graphs, forecasts of new tech adoption, and analysis on a wide-array of topics.  It has become a de facto State of the Union for the Tech Industry and is widely cited and shared across not just the tech sector, but the entire business community. This year, the Meeker Report was 355 slides long, and covered topics like mobile growth, smartphone adoption, voice recognition technology, media disruption growth (Netflix), and had entire sections for China and India's tech growth.  If you want to read through the entire document, here it is.

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The Importance of Reaching People Online

by Chad Hugghins | Dec 12, 2016

For better or worse, the internet has changed the way we live our lives.

One one of the most striking examples of how this technology has directly impacted us in the way we access information.

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