Ownership is Overrated: Why Churches Should Share

by Chad Hugghins | Jun 26, 2018

Someone from Tech Crunch once noted that “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.”

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Is Virtual Reality Church a Real Church?

by Nick Runyon | May 09, 2018

Mark Zuckerberg announced that the new Oculus GO Virtual Reality headset is now shipping during his F8 keynote address last week. Before he had even announced that everyone at the F8 Facebook Developers Conference would receive their own Oculus GO, I had already made my purchase.

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When the Google Ad Grant is Not Effective

by Jason Deutsch | Mar 29, 2018

CV Outreach exists to connect people to the church so that you can introduce people to the Gospel and help them become true followers of Jesus.

One of our main programs we leverage to achieve this mission is called the Ad Grant Partnership.  This free program is a unique approach to Online Advertising for churches.

One of the greatest strengths that we often forget to highlight in regards to the Ad Grant Partnership is that the program only grows stronger with every church that is added.

This may seem counterintuitive; traditionally the more churches added would mean more competition in the advertising space. However, CV Outreach doesn’t employ a traditional Church Marketing strategy, and by doing so we completely side step the issue.

But first, here is when the Google Ad Grant as an online advertising for churches strategy can come up underwhelming...

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An Overview of Our Ad Grant Partnership

by Morgan Ramirez | Jan 18, 2018

 Did you know people are going to Google every day searching for purpose, love, and advice?

Our Ad Grant Partnership is designed to help interested churches reach these people while they are searching for answers to profound life questions.

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[UPDATED] The Google Ad Grant for Churches - Your No-Nonsense Guide

by Chad Hugghins | Nov 13, 2017

You’ve heard of Google, right?

 
*The Google Ad Grant program had a major update in January of 2018.  This article has been updated to include those changes.
 
That little search engine company?
 
According to Fortune Magazine’s 2017 rankings, they are the world’s 2nd most valuable brand, coming in at a cool 101.8 billion dollars.  
 
If you’ve ever clicked on an Ad on Youtube or Google, or on a Display Network ad on a website, you’ve contributed to their advertising revenues in some way.  Revenues that came in to the tune of $79.4 billion in 2016 ( source). 
 
Google has become synonyous with information. The google search bar is firmly planted in our culture as a ubiquitous part of how we ask questions and pursue knowledge. Our interaction with Google has come so far that some scientists even believe it is  changing the way our brains are wired
 
Check out these crazy statistics on Google Search.
  • There are over 4.4 BILLION google searches made each day (source)
  • There are over 60k searches made each second (visualize that here)
  • Google has indexed over 130 TRILLION pages (source)
So to sum it all up; Google is humongous, pretty much everyone uses Google, they use it a lot, and it makes Google a ton of money.
 
So, shouldn't a gigantic tech company like Google do something to help out the little guys?  The organizations trying to do some good in the world?
 
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Disrupting the Christian Digital Evangelism Echo-Chamber

by Nick Runyon | Nov 06, 2017

The heart is a mystery. The line between belief and non-belief is marked by the fruit of one's life. Fruit requires time to cultivate and blossom, but we measure time in seconds online.

Digital evangelism offers the opportunity to reach the world. However, how can we be sure if the person visiting your church's website or responding to your ad is the non-believer that your ministry is trying to reach.   What if the people you are reaching are believing Christians, happy about your message?

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Online Advertising Terms: A Glossary

by Christina Odell | Oct 12, 2017

If Online Advertising isn’t your forte, here’s a list that can hopefully help you understand what’s going on in the world of online advertising.

This is a list of some of the basic concepts, terms, and unique acronyms that are commonly mentioned when talking about digital marketing.

We hope it helps provide some clairification for you and your team.


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How My View of Google Has Changed After Running Ads for Over 100 Churches That More Than 900k People Have Clicked On

by Alise Rekieta | Sep 28, 2017

Hi everyone, my name is Alise, I am one of the junior paid-media specialists at CV Outreach. I spend my days here running the ads for our church partners.

Since starting this job I've gained a new appreciation for how that little google search bar has impacted our culture.  When I first started I thought it was crazy that I would one day be overseeing the Adwords campaigns for 100 churches.  But here I am now, a few months into the job, and I'm managing over 100 church partner accounts (and growing), and so far, over 850k people from North America and 50k people from South Africa have clicked on one of the ads I've written.  

That's crazy!

Living in this world day in and day out has changed how I think about google. I no longer take the ubiquitous search bar for granted.  Here are a few areas of my life where my thoughts about google have changed.

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Church Technology and People

by Nick Runyon | Sep 25, 2017

We were killing it! Our startup was growing quickly by championing the small business owners we were reaching every day. But one night, my perspective totally flipped on how to leverage technology. 

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In Defense of the Facebook Boost

by Chad Hugghins | Sep 18, 2017

Have you ever heard someone tell you that a Facebook Boost is not really Facebook Ads? Or that you need to use Power Editor or the Ads Manager to do Facebook Advertising for Churches properly?

If so, let me be very clear here.

Facebook Boosting is AWESOME.

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