You’ve heard of Google, right?
- There are over 4.4 BILLION google searches made each day (source)
- There are over 60k searches made each second (visualize that here)
- Google has indexed over 130 TRILLION pages (source)
The heart is a mystery. The line between belief and non-belief is marked by the fruit of one's life. Fruit requires time to cultivate and blossom, but we measure time in seconds online.
Digital evangelism offers the opportunity to reach the world. However, how can we be sure if the person visiting your church's website or responding to your ad is the non-believer that your ministry is trying to reach. What if the people you are reaching are believing Christians, happy about your message?
If Online Advertising isn’t your forte, here’s a list that can hopefully help you understand what’s going on in the world of online advertising.
This is a list of some of the basic concepts, terms, and unique acronyms that are commonly mentioned when talking about digital marketing.
We hope it helps provide some clairification for you and your team.
Hi everyone, my name is Alise, I am one of the junior paid-media specialists at CV Outreach. I spend my days here running the ads for our church partners.
Since starting this job I've gained a new appreciation for how that little google search bar has impacted our culture. When I first started I thought it was crazy that I would one day be overseeing the Adwords campaigns for 100 churches. But here I am now, a few months into the job, and I'm managing over 100 church partner accounts (and growing), and so far, over 850k people from North America and 50k people from South Africa have clicked on one of the ads I've written.
Living in this world day in and day out has changed how I think about google. I no longer take the ubiquitous search bar for granted. Here are a few areas of my life where my thoughts about google have changed.
We were killing it! Our startup was growing quickly by championing the small business owners we were reaching every day. But one night, my perspective totally flipped on how to leverage technology.
Have you ever heard someone tell you that a Facebook Boost is not really Facebook Ads? Or that you need to use Power Editor or the Ads Manager to do Facebook Advertising for Churches properly?
If so, let me be very clear here.
Facebook Boosting is AWESOME.
If you know any Digital Marketing enthusiasts, you may have heard a lot of talk about Messenger Bots lately. If you don't run in digital marketing circles, let us provide some context. For a long time, it seemed like Messenger was one of the most overlooked parts of Facebook, especially in America, where phone plans allow for people to have unlimited texting. As Facebook has developed Messenger as a standalone platform, however, it's user base has continued to grow and grow. Instead of becoming just an SMS replacement, Facebook has continued to add features to Messenger that make it fun (games, Messenger Day), easy to use (saved replies, gif functionality, etc), and integrated for businesses (bots, extensions, etc).
Yesterday, the annual "Meeker Report", as it is colloquially referred to, was released by Mary Meeker, venture partner at Kleiner Perkins. If you are a pastor and that sentence immediately left you feeling alienated, let me explain. Mary Meeker is widely considered one of the smartest people in tech, and each year, as a part of a Venture Capital company called Kleiner Perkins, she releases an epic, in-depth slide deck presentation she calls her "Internet Trends" report. This presentation outlines thoroughly researched trends in technology from the past year and is a tech aficionado's dream. The trends that Mary Meeker points out can make or break a fledgling startup's ability to get funding. The Meeker Report is full of statistics, complicated graphs, forecasts of new tech adoption, and analysis on a wide-array of topics. It has become a de facto State of the Union for the Tech Industry and is widely cited and shared across not just the tech sector, but the entire business community. This year, the Meeker Report was 355 slides long, and covered topics like mobile growth, smartphone adoption, voice recognition technology, media disruption growth (Netflix), and had entire sections for China and India's tech growth. If you want to read through the entire document, here it is.