The Google Ad Grant for Churches - Your No-Nonsense Guide

by Chad Hugghins | Nov 13, 2017

You’ve heard of Google, right?

 
That little search engine company?
 
According to Fortune Magazine’s 2017 rankings, they are the world’s 2nd most valuable brand, coming in at a cool 101.8 billion dollars.  
 
If you’ve ever clicked on an Ad on Youtube or Google, or on a Display Network ad on a website, you’ve contributed to their advertising revenues in some way.  Revenues that came in to the tune of $79.4 billion in 2016 ( source). 
 
Google has become synonyous with information. The google search bar is firmly planted in our culture as a ubiquitous part of how we ask questions and pursue knowledge. Our interaction with Google has come so far that some scientists even believe it is  changing the way our brains are wired
 
Check out these crazy statistics on Google Search.
  • There are over 4.4 BILLION google searches made each day (source)
  • There are over 60k searches made each second (visualize that here)
  • Google has indexed over 130 TRILLION pages (source)
So to sum it all up; Google is humongous, pretty much everyone uses Google, they use it a lot, and it makes Google a ton of money.
 
So, shouldn't a gigantic tech company like Google do something to help out the little guys?  The organizations trying to do some good in the world?
 
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Disrupting the Christian Digital Evangelism Echo-Chamber

by Nick Runyon | Nov 06, 2017

The heart is a mystery. The line between belief and non-belief is marked by the fruit of one's life. Fruit requires time to cultivate and blossom, but we measure time in seconds online.

Digital evangelism offers the opportunity to reach the world. However, how can we be sure if the person visiting your church's website or responding to your ad is the non-believer that your ministry is trying to reach.   What if the people you are reaching are believing Christians, happy about your message?

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Online Advertising Terms: A Glossary

by Christina Odell | Oct 12, 2017

If Online Advertising isn’t your forte, here’s a list that can hopefully help you understand what’s going on in the world of online advertising.

This is a list of some of the basic concepts, terms, and unique acronyms that are commonly mentioned when talking about digital marketing.

We hope it helps provide some clairification for you and your team.


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