Meeker Report Analysis for Churches

by Chad Hugghins | Jun 01, 2017

What the Meeker Report Means for Churches

Yesterday, the annual "Meeker Report", as it is colloquially referred to, was released by Mary Meeker, venture partner at Kleiner Perkins.  If you are a pastor and that sentence immediately left you feeling alienated, let me explain. Mary Meeker is widely considered one of the smartest people in tech, and each year, as a part of a Venture Capital company called Kleiner Perkins, she releases an epic, in-depth slide deck presentation she calls her "Internet Trends" report.  This presentation outlines thoroughly researched trends in technology from the past year and is a tech aficionado's dream. The trends that Mary Meeker points out can make or break a fledgling startup's ability to get funding.  The Meeker Report is full of statistics, complicated graphs, forecasts of new tech adoption, and analysis on a wide-array of topics.  It has become a de facto State of the Union for the Tech Industry and is widely cited and shared across not just the tech sector, but the entire business community. This year, the Meeker Report was 355 slides long, and covered topics like mobile growth, smartphone adoption, voice recognition technology, media disruption growth (Netflix), and had entire sections for China and India's tech growth.  If you want to read through the entire document, here it is.

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Facebook Camera Effects for Churches

by Chad Hugghins | Apr 17, 2017

The Facebook Camera Effects platform was recently launched on the heels of the much-hyped F8 developers conference. As Facebook continues to expand, churches can expect more and more ways to engage with their community through the Facebook platform. It can definitely seem overwhelming at times to try and keep up with the new features, placements, and shear amount of original content it takes to have any organic reach on Facebook. However, to look on the bright side, one of the most influential organizations in the world continues to create free platforms and features that churches can easily take advantage of to engage the people who follow their page, and to mobilize their congregation to reach their community through Facebook.

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Meaning of Life Video

by Chad Hugghins | Feb 17, 2017

Our Hyper-Analytical Process In Creating a Video to Address the Question “What is the Meaning of Life?”

Did you know that in the United States alone the phrase “what is the meaning of life” is googled over 49,000 times a month?  It turns out, there are a lot of people who are turning to google to try and answer some of the most existential questions there are. What is the meaning of life? Why am I here on earth? What is my purpose? In the time that we’ve spent optimizing and running the Adwords Grant accounts for CV Outreach partner churches, we’ve noticed that these types of keyword searches are always near the top of the results in our campaigns.

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The Importance of Reaching People Online

by Chad Hugghins | Dec 12, 2016

For better or worse, the internet has changed the way we live our lives.

One one of the most striking examples of how this technology has directly impacted us in the way we access information.

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