Online Advertising Terms: A Glossary

by Christina Odell | Oct 12, 2017

If Online Advertising isn’t your forte, here’s a list that can hopefully help you understand what’s going on in the world of online advertising.

This is a list of some of the basic concepts, terms, and unique acronyms that are commonly mentioned when talking about digital marketing.

We hope it helps provide some clairification for you and your team.


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3 Steps to Better Church Design

by Chad Hugghins | Oct 03, 2017

I was talking with Jay Kranda from Healthy Online Church about the season premiere of SNL recently. In this season's first episode Ryan Gosling was the host, and in the middle of the show there was a digital short called "Papyrus". In it, Gosling's character is haunted by the movie Avatar's choice to use papyrus as the main title font for the movie. Like a lot of SNL Digital Shorts, it went viral on social media. So, there is a good chance that you've already seen it. If not, here it is.

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How My View of Google Has Changed After Running Ads for Over 100 Churches That More Than 900k People Have Clicked On

by Alise Rekieta | Sep 28, 2017

Hi everyone, my name is Alise, I am one of the junior paid-media specialists at CV Outreach. I spend my days here running the ads for our church partners.

Since starting this job I've gained a new appreciation for how that little google search bar has impacted our culture.  When I first started I thought it was crazy that I would one day be overseeing the Adwords campaigns for 100 churches.  But here I am now, a few months into the job, and I'm managing over 100 church partner accounts (and growing), and so far, over 850k people from North America and 50k people from South Africa have clicked on one of the ads I've written.  

That's crazy!

Living in this world day in and day out has changed how I think about google. I no longer take the ubiquitous search bar for granted.  Here are a few areas of my life where my thoughts about google have changed.

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One of the Simplest Church Social Media Hacks: Bring Your Posts Back From the Dead

by Chad Hugghins | Sep 26, 2017

If you're a social media manager for your church, you're always looking for ways to keep your church's content in people's newsfeed. The problem is, when you are trying to leverage social media for your church, it can be hard to find the time to constantly create new posts that lead to high engagement.

Lucky for you, a lot of church social media content tends to be fairly "evergreen", i.e. it's content that will always be relevant to people. Everyone once in a while one of your posts might lead to a lot of engagement in the form of likes, comments, and shares.

That's always an exciting feeling, right?

But then it's over, and soon that successful post was months and even years in the past.

Here is how you can leverage these high performing posts from years ago to get back in front of people in their newsfeed, and reach them where they're at.

It's so simple.

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Church Technology and People

by Nick Runyon | Sep 25, 2017

We were killing it! Our startup was growing quickly by championing the small business owners we were reaching every day. But one night, my perspective totally flipped on how to leverage technology. 

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In Defense of the Facebook Boost

by Chad Hugghins | Sep 18, 2017

Have you ever heard someone tell you that a Facebook Boost is not really Facebook Ads? Or that you need to use Power Editor or the Ads Manager to do Facebook Advertising for Churches properly?

If so, let me be very clear here.

Facebook Boosting is AWESOME.

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Messenger Bots for Churches

by Chad Hugghins | Jul 10, 2017

Messenger Bots

If you know any Digital Marketing enthusiasts, you may have heard a lot of talk about Messenger Bots lately.  It seems like their are social media experts everywhere saying Messenger Bots are going to be an integral part of the future of social media. If you don't run in digital marketing circles, let us provide some context. For a long time, it seemed like Messenger was one of the most overlooked parts of Facebook, especially in America, where phone plans allow for people to have unlimited texting.  As Facebook has developed Messenger as a standalone platform, however, it's user base has continued to grow and grow.  Instead of becoming just an SMS replacement, Facebook has continued to add features to Messenger that make it fun (games, Messenger Day), easy to use (saved replies, gif functionality, etc), and integrated for businesses (bots, extensions, etc). 

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Meeker Report Analysis for Churches

by Chad Hugghins | Jun 01, 2017

What the Meeker Report Means for Churches

Yesterday, the annual "Meeker Report", as it is colloquially referred to, was released by Mary Meeker, venture partner at Kleiner Perkins.  If you are a pastor and that sentence immediately left you feeling alienated, let me explain. Mary Meeker is widely considered one of the smartest people in tech, and each year, as a part of a Venture Capital company called Kleiner Perkins, she releases an epic, in-depth slide deck presentation she calls her "Internet Trends" report.  This presentation outlines thoroughly researched trends in technology from the past year and is a tech aficionado's dream. The trends that Mary Meeker points out can make or break a fledgling startup's ability to get funding.  The Meeker Report is full of statistics, complicated graphs, forecasts of new tech adoption, and analysis on a wide-array of topics.  It has become a de facto State of the Union for the Tech Industry and is widely cited and shared across not just the tech sector, but the entire business community. This year, the Meeker Report was 355 slides long, and covered topics like mobile growth, smartphone adoption, voice recognition technology, media disruption growth (Netflix), and had entire sections for China and India's tech growth.  If you want to read through the entire document, here it is.

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Facebook Camera Effects for Churches

by Chad Hugghins | Apr 17, 2017

The Facebook Camera Effects platform was recently launched on the heels of the much-hyped F8 developers conference. As Facebook continues to expand, churches can expect more and more ways to engage with their community through the Facebook platform. It can definitely seem overwhelming at times to try and keep up with the new features, placements, and shear amount of original content it takes to have any organic reach on Facebook. However, to look on the bright side, one of the most influential organizations in the world continues to create free platforms and features that churches can easily take advantage of to engage the people who follow their page, and to mobilize their congregation to reach their community through Facebook.

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Meaning of Life Video

by Chad Hugghins | Feb 17, 2017

Our Hyper-Analytical Process In Creating a Video to Address the Question “What is the Meaning of Life?”

Did you know that in the United States alone the phrase “what is the meaning of life” is googled over 49,000 times a month?  It turns out, there are a lot of people who are turning to google to try and answer some of the most existential questions there are. What is the meaning of life? Why am I here on earth? What is my purpose? In the time that we’ve spent optimizing and running the Adwords Grant accounts for CV Outreach partner churches, we’ve noticed that these types of keyword searches are always near the top of the results in our campaigns.

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