Someone from Tech Crunch once noted that “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.”
The Power of Niche Content in the Facebook Newsfeed Algorithm
At CES last year I attended a workshop with Facebook’s Andrew Bosworth. Who is the "Boz"? He was Zuck's TA at Harvard who was brought on in the early days of Facebook, and through the years has held a variety of high profile positions. He is currently the VP of AR/VR, but many people are familiar with him because of how instrumental he was in building the Newsfeed as we know it.
You’ve heard of Google, right?
- There are over 4.4 BILLION google searches made each day (source)
- There are over 60k searches made each second (visualize that here)
- Google has indexed over 130 TRILLION pages (source)
I was talking with Jay Kranda from Healthy Online Church about the season premiere of SNL recently. In this season's first episode Ryan Gosling was the host, and in the middle of the show there was a digital short called "Papyrus". In it, Gosling's character is haunted by the movie Avatar's choice to use papyrus as the main title font for the movie. Like a lot of SNL Digital Shorts, it went viral on social media. So, there is a good chance that you've already seen it. If not, here it is.
If you're a social media manager for your church, you're always looking for ways to keep your church's content in people's newsfeed. The problem is, when you are trying to leverage social media for your church, it can be hard to find the time to constantly create new posts that lead to high engagement.
Lucky for you, a lot of church social media content tends to be fairly "evergreen", i.e. it's content that will always be relevant to people. Everyone once in a while one of your posts might lead to a lot of engagement in the form of likes, comments, and shares.
That's always an exciting feeling, right?
But then it's over, and soon that successful post was months and even years in the past.
Here is how you can leverage these high performing posts from years ago to get back in front of people in their newsfeed, and reach them where they're at.
It's so simple.
Have you ever heard someone tell you that a Facebook Boost is not really Facebook Ads? Or that you need to use Power Editor or the Ads Manager to do Facebook Advertising for Churches properly?
If so, let me be very clear here.
Facebook Boosting is AWESOME.
If you know any Digital Marketing enthusiasts, you may have heard a lot of talk about Messenger Bots lately. It seems like their are social media experts everywhere saying Messenger Bots are going to be an integral part of the future of social media. If you don't run in digital marketing circles, let us provide some context. For a long time, it seemed like Messenger was one of the most overlooked parts of Facebook, especially in America, where phone plans allow for people to have unlimited texting. As Facebook has developed Messenger as a standalone platform, however, it's user base has continued to grow and grow. Instead of becoming just an SMS replacement, Facebook has continued to add features to Messenger that make it fun (games, Messenger Day), easy to use (saved replies, gif functionality, etc), and integrated for businesses (bots, extensions, etc).
What the Meeker Report Means for Churches
Yesterday, the annual "Meeker Report", as it is colloquially referred to, was released by Mary Meeker, venture partner at Kleiner Perkins. If you are a pastor and that sentence immediately left you feeling alienated, let me explain. Mary Meeker is widely considered one of the smartest people in tech, and each year, as a part of a Venture Capital company called Kleiner Perkins, she releases an epic, in-depth slide deck presentation she calls her "Internet Trends" report. This presentation outlines thoroughly researched trends in technology from the past year and is a tech aficionado's dream. The trends that Mary Meeker points out can make or break a fledgling startup's ability to get funding. The Meeker Report is full of statistics, complicated graphs, forecasts of new tech adoption, and analysis on a wide-array of topics. It has become a de facto State of the Union for the Tech Industry and is widely cited and shared across not just the tech sector, but the entire business community. This year, the Meeker Report was 355 slides long, and covered topics like mobile growth, smartphone adoption, voice recognition technology, media disruption growth (Netflix), and had entire sections for China and India's tech growth. If you want to read through the entire document, here it is.
The Facebook Camera Effects platform was recently launched on the heels of the much-hyped F8 developers conference. As Facebook continues to expand, churches can expect more and more ways to engage with their community through the Facebook platform. It can definitely seem overwhelming at times to try and keep up with the new features, placements, and shear amount of original content it takes to have any organic reach on Facebook. However, to look on the bright side, one of the most influential organizations in the world continues to create free platforms and features that churches can easily take advantage of to engage the people who follow their page, and to mobilize their congregation to reach their community through Facebook.
Our Hyper-Analytical Process In Creating a Video to Address the Question “What is the Meaning of Life?”
Did you know that in the United States alone the phrase “what is the meaning of life” is googled over 49,000 times a month? It turns out, there are a lot of people who are turning to google to try and answer some of the most existential questions there are. What is the meaning of life? Why am I here on earth? What is my purpose? In the time that we’ve spent optimizing and running the Adwords Grant accounts for CV Outreach partner churches, we’ve noticed that these types of keyword searches are always near the top of the results in our campaigns.