Niche Content: How to Dominate the Facebook Newsfeed with Short Videos

by Chad Hugghins | Mar 11, 2018

The Power of Niche Content in the Facebook Newsfeed Algorithm

At CES last year I attended a workshop with Facebook’s Andrew Bosworth.  Who is the "Boz"? He was Zuck's TA at Harvard who was brought on in the early days of Facebook, and through the years has held a variety of high profile positions.  He is currently the VP of AR/VR, but many people are familiar with him because of how instrumental he was in building the Newsfeed as we know it. 


Meet TechSoup, the Organization that wants to help you save $$$

by Jason Deutsch | Feb 01, 2018



Are you working with a tight budget? I want to let you know about an awesome resource for 501c(3) Nonprofits that you can start using today.


An Overview of Our Ad Grant Partnership

by Morgan Ramirez | Jan 18, 2018

 Did you know people are going to Google every day searching for purpose, love, and advice?

Our Ad Grant Partnership is designed to help interested churches reach these people while they are searching for answers to profound life questions.


[UPDATED] The Google Ad Grant for Churches - Your No-Nonsense Guide

by Chad Hugghins | Nov 13, 2017

You’ve heard of Google, right?

*The Google Ad Grant program had a major update in January of 2018.  This article has been updated to include those changes.
That little search engine company?
According to Fortune Magazine’s 2017 rankings, they are the world’s 2nd most valuable brand, coming in at a cool 101.8 billion dollars.  
If you’ve ever clicked on an Ad on Youtube or Google, or on a Display Network ad on a website, you’ve contributed to their advertising revenues in some way.  Revenues that came in to the tune of $79.4 billion in 2016 ( source). 
Google has become synonyous with information. The google search bar is firmly planted in our culture as a ubiquitous part of how we ask questions and pursue knowledge. Our interaction with Google has come so far that some scientists even believe it is  changing the way our brains are wired
Check out these crazy statistics on Google Search.
  • There are over 4.4 BILLION google searches made each day (source)
  • There are over 60k searches made each second (visualize that here)
  • Google has indexed over 130 TRILLION pages (source)
So to sum it all up; Google is humongous, pretty much everyone uses Google, they use it a lot, and it makes Google a ton of money.
So, shouldn't a gigantic tech company like Google do something to help out the little guys?  The organizations trying to do some good in the world?

Disrupting the Christian Digital Evangelism Echo-Chamber

by Nick Runyon | Nov 06, 2017

The heart is a mystery. The line between belief and non-belief is marked by the fruit of one's life. Fruit requires time to cultivate and blossom, but we measure time in seconds online.

Digital evangelism offers the opportunity to reach the world. However, how can we be sure if the person visiting your church's website or responding to your ad is the non-believer that your ministry is trying to reach.   What if the people you are reaching are believing Christians, happy about your message?


3 Benefits of Using 360 Video for Ministry

by Joshua Kimmis | Oct 19, 2017

Chances are you’ve already heard about this “virtual reality” thing, but aren’t too sure on how to implement it into your ministry. Let alone why!

Perhaps some of the tech guys on your AV team have been raving about this new medium but you’ve never even worn a headset.

A new storytelling medium can bring about a lot of positive change, as well as some deserved skepticism.

However, expect to see more of this content. Just as cinema brought story to viewers, 360 is inviting viewers into the story and it’s not going away anytime soon.

What I want to do now is layout 3 benefits for why utilizing 360 video can be great for your ministry.


Online Advertising Terms: A Glossary

by Christina Odell | Oct 12, 2017

If Online Advertising isn’t your forte, here’s a list that can hopefully help you understand what’s going on in the world of online advertising.

This is a list of some of the basic concepts, terms, and unique acronyms that are commonly mentioned when talking about digital marketing.

We hope it helps provide some clairification for you and your team.


3 Steps to Better Church Design

by Chad Hugghins | Oct 03, 2017

I was talking with Jay Kranda from Healthy Online Church about the season premiere of SNL recently. In this season's first episode Ryan Gosling was the host, and in the middle of the show there was a digital short called "Papyrus". In it, Gosling's character is haunted by the movie Avatar's choice to use papyrus as the main title font for the movie. Like a lot of SNL Digital Shorts, it went viral on social media. So, there is a good chance that you've already seen it. If not, here it is.


How My View of Google Has Changed After Running Ads for Over 100 Churches That More Than 900k People Have Clicked On

by Alise Rekieta | Sep 28, 2017

Hi everyone, my name is Alise, I am one of the junior paid-media specialists at CV Outreach. I spend my days here running the ads for our church partners.

Since starting this job I've gained a new appreciation for how that little google search bar has impacted our culture.  When I first started I thought it was crazy that I would one day be overseeing the Adwords campaigns for 100 churches.  But here I am now, a few months into the job, and I'm managing over 100 church partner accounts (and growing), and so far, over 850k people from North America and 50k people from South Africa have clicked on one of the ads I've written.  

That's crazy!

Living in this world day in and day out has changed how I think about google. I no longer take the ubiquitous search bar for granted.  Here are a few areas of my life where my thoughts about google have changed.


One of the Simplest Church Social Media Hacks: Bring Your Posts Back From the Dead

by Chad Hugghins | Sep 26, 2017

If you're a social media manager for your church, you're always looking for ways to keep your church's content in people's newsfeed. The problem is, it can be hard to find the time to constantly create new posts that lead to high engagement.

Lucky for you, a lot of church social media content tends to be fairly "evergreen", i.e. it's content that will always be relevant to people. Everyone once in a while one of your posts might lead to a lot of engagement in the form of likes, comments, and shares.

That's always an exciting feeling, right?

But then it's over, and soon that successful post was months and even years in the past.

Here is how you can leverage these high performing posts from years ago to get back in front of people in their newsfeed, and reach them where they're at.

It's so simple.