Is Virtual Reality Church a Real Church?

by Nick Runyon | May 09, 2018

Mark Zuckerberg announced that the new Oculus GO Virtual Reality headset is now shipping during his F8 keynote address last week. Before he had even announced that everyone at the F8 Facebook Developers Conference would receive their own Oculus GO, I had already made my purchase.

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When the Google Ad Grant is Not Effective

by Jason Deutsch | Mar 29, 2018

CV Outreach exists to connect people to the church so that you can introduce people to the Gospel and help them become true followers of Jesus.

One of our main programs we leverage to achieve this mission is called the Ad Grant Partnership.  This free program is a unique approach to Online Advertising for churches.

One of the greatest strengths that we often forget to highlight in regards to the Ad Grant Partnership is that the program only grows stronger with every church that is added.

This may seem counterintuitive; traditionally the more churches added would mean more competition in the advertising space. However, CV Outreach doesn’t employ a traditional Church Marketing strategy, and by doing so we completely side step the issue.

But first, here is when the Google Ad Grant as an online advertising for churches strategy can come up underwhelming...

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Online Ministry Lessons from Social Media Marketing World

by Kevin Lee | Mar 26, 2018

This post originally appeared on kevinlee.church.  Kevin is on the Online Campus team at Saddleback.

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Creating an Innovative Culture

by Jay Kranda | Mar 23, 2018

This post originally appeared on jaykranda.com.  Jay is the Online Campus Pastor at Saddleback, and helps churches leverage online strategies to expand their ministry's vision.


We are terrible at planning for the future. I’ll get back to this in a moment, but first Amazon Go. Amazon just opened a cashier-less store in Seattle. Crazy right? Will the store work? What does this mean for working jobs? So many questions, and Amazon doesn’t have all the answers yet, but they do have this store. Amazon is jumping into the storefront space not as an expert, but as a company with an idea. 

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The State/Future of Social Media for Churches

by Nick D'Alessandro | Mar 21, 2018

Two weeks ago, at Social Media Marketing World 2018 (SMMW18), social media experts from all backgrounds came together to talk about social media – where it’s going, how to best utilize it, and what it will take to “make it” in 2018. This conference was packed full of experts in the field of social media and marketing.  Including experts like Guy Kawasaki (Apple’s former chief evangelist), Michael Stelzner (Social Media Examiner’s founder), Mark Schaefer (social futurist), Mari Smith (leading Facebook expert), and 165+ other speakers across all different types of fields.

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Niche Content: How to Dominate the Facebook Newsfeed with Short Videos

by Chad Hugghins | Mar 11, 2018

The Power of Niche Content in the Facebook Newsfeed Algorithm

At CES last year I attended a workshop with Facebook’s Andrew Bosworth.  Who is the "Boz"? He was Zuck's TA at Harvard who was brought on in the early days of Facebook, and through the years has held a variety of high profile positions.  He is currently the VP of AR/VR, but many people are familiar with him because of how instrumental he was in building the Newsfeed as we know it. 

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Meet TechSoup, the Organization that wants to help you save $$$

by Jason Deutsch | Feb 01, 2018

 

techsoup

Are you working with a tight budget? I want to let you know about an awesome resource for 501c(3) Nonprofits that you can start using today.

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An Overview of Our Ad Grant Partnership

by Morgan Ramirez | Jan 18, 2018

 Did you know people are going to Google every day searching for purpose, love, and advice?

Our Ad Grant Partnership is designed to help interested churches reach these people while they are searching for answers to profound life questions.

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[UPDATED] The Google Ad Grant for Churches - Your No-Nonsense Guide

by Chad Hugghins | Nov 13, 2017

You’ve heard of Google, right?

 
*The Google Ad Grant program had a major update in January of 2018.  This article has been updated to include those changes.
 
That little search engine company?
 
According to Fortune Magazine’s 2017 rankings, they are the world’s 2nd most valuable brand, coming in at a cool 101.8 billion dollars.  
 
If you’ve ever clicked on an Ad on Youtube or Google, or on a Display Network ad on a website, you’ve contributed to their advertising revenues in some way.  Revenues that came in to the tune of $79.4 billion in 2016 ( source). 
 
Google has become synonyous with information. The google search bar is firmly planted in our culture as a ubiquitous part of how we ask questions and pursue knowledge. Our interaction with Google has come so far that some scientists even believe it is  changing the way our brains are wired
 
Check out these crazy statistics on Google Search.
  • There are over 4.4 BILLION google searches made each day (source)
  • There are over 60k searches made each second (visualize that here)
  • Google has indexed over 130 TRILLION pages (source)
So to sum it all up; Google is humongous, pretty much everyone uses Google, they use it a lot, and it makes Google a ton of money.
 
So, shouldn't a gigantic tech company like Google do something to help out the little guys?  The organizations trying to do some good in the world?
 
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Disrupting the Christian Digital Evangelism Echo-Chamber

by Nick Runyon | Nov 06, 2017

The heart is a mystery. The line between belief and non-belief is marked by the fruit of one's life. Fruit requires time to cultivate and blossom, but we measure time in seconds online.

Digital evangelism offers the opportunity to reach the world. However, how can we be sure if the person visiting your church's website or responding to your ad is the non-believer that your ministry is trying to reach.   What if the people you are reaching are believing Christians, happy about your message?

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