The Google Ad Grant for Churches - Your No-Nonsense Guide

by Chad Hugghins | Nov 13, 2017

You’ve heard of Google, right?

 
That little search engine company?
 
According to Fortune Magazine’s 2017 rankings, they are the world’s 2nd most valuable brand, coming in at a cool 101.8 billion dollars.  
 
If you’ve ever clicked on an Ad on Youtube or Google, or on a Display Network ad on a website, you’ve contributed to their advertising revenues in some way.  Revenues that came in to the tune of $79.4 billion in 2016 ( source). 
 
Google has become synonyous with information. The google search bar is firmly planted in our culture as a ubiquitous part of how we ask questions and pursue knowledge. Our interaction with Google has come so far that some scientists even believe it is  changing the way our brains are wired
 
Check out these crazy statistics on Google Search.
  • There are over 4.4 BILLION google searches made each day (source)
  • There are over 60k searches made each second (visualize that here)
  • Google has indexed over 130 TRILLION pages (source)
So to sum it all up; Google is humongous, pretty much everyone uses Google, they use it a lot, and it makes Google a ton of money.
 
So, shouldn't a gigantic tech company like Google do something to help out the little guys?  The organizations trying to do some good in the world?
 
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Disrupting the Christian Digital Evangelism Echo-Chamber

by Nick Runyon | Nov 06, 2017

The heart is a mystery. The line between belief and non-belief is marked by the fruit of one's life. Fruit requires time to cultivate and blossom, but we measure time in seconds online.

Digital evangelism offers the opportunity to reach the world. However, how can we be sure if the person visiting your church's website or responding to your ad is the non-believer that your ministry is trying to reach.   What if the people you are reaching are believing Christians, happy about your message?

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3 Benefits of Using 360 Video for Ministry

by Joshua Kimmis | Oct 19, 2017

Chances are you’ve already heard about this “virtual reality” thing, but aren’t too sure on how to implement it into your ministry. Let alone why!

Perhaps some of the tech guys on your AV team have been raving about this new medium but you’ve never even worn a headset.

A new storytelling medium can bring about a lot of positive change, as well as some deserved skepticism.

However, expect to see more of this content. Just as cinema brought story to viewers, 360 is inviting viewers into the story and it’s not going away anytime soon.

What I want to do now is layout 3 benefits for why utilizing 360 video can be great for your ministry.

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Online Advertising Terms: A Glossary

by Christina Odell | Oct 12, 2017

If Online Advertising isn’t your forte, here’s a list that can hopefully help you understand what’s going on in the world of online advertising.

This is a list of some of the basic concepts, terms, and unique acronyms that are commonly mentioned when talking about digital marketing.

We hope it helps provide some clairification for you and your team.


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3 Steps to Better Church Design

by Chad Hugghins | Oct 03, 2017

I was talking with Jay Kranda from Healthy Online Church about the season premiere of SNL recently. In this season's first episode Ryan Gosling was the host, and in the middle of the show there was a digital short called "Papyrus". In it, Gosling's character is haunted by the movie Avatar's choice to use papyrus as the main title font for the movie. Like a lot of SNL Digital Shorts, it went viral on social media. So, there is a good chance that you've already seen it. If not, here it is.

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How My View of Google Has Changed After Running Ads for Over 100 Churches That More Than 900k People Have Clicked On

by Alise Rekieta | Sep 28, 2017

Hi everyone, my name is Alise, I am one of the junior paid-media specialists at CV Outreach. I spend my days here running the ads for our church partners.

Since starting this job I've gained a new appreciation for how that little google search bar has impacted our culture.  When I first started I thought it was crazy that I would one day be overseeing the Adwords campaigns for 100 churches.  But here I am now, a few months into the job, and I'm managing over 100 church partner accounts (and growing), and so far, over 850k people from North America and 50k people from South Africa have clicked on one of the ads I've written.  

That's crazy!

Living in this world day in and day out has changed how I think about google. I no longer take the ubiquitous search bar for granted.  Here are a few areas of my life where my thoughts about google have changed.

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One of the Simplest Church Social Media Hacks: Bring Your Posts Back From the Dead

by Chad Hugghins | Sep 26, 2017

If you're a social media manager for your church, you're always looking for ways to keep your church's content in people's newsfeed. The problem is, it can be hard to find the time to constantly create new posts that lead to high engagement.

Lucky for you, a lot of church social media content tends to be fairly "evergreen", i.e. it's content that will always be relevant to people. Everyone once in a while one of your posts might lead to a lot of engagement in the form of likes, comments, and shares.

That's always an exciting feeling, right?

But then it's over, and soon that successful post was months and even years in the past.

Here is how you can leverage these high performing posts from years ago to get back in front of people in their newsfeed, and reach them where they're at.

It's so simple.

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Church Technology and People

by Nick Runyon | Sep 25, 2017

We were killing it! Our startup was growing quickly by championing the small business owners we were reaching every day. But one night, my perspective totally flipped on how to leverage technology. 

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In Defense of the Facebook Boost

by Chad Hugghins | Sep 18, 2017

Have you ever heard someone tell you that a Facebook Boost is not really Facebook Ads? Or that you need to use Power Editor or the Ads Manager to do Facebook Advertising for Churches properly?

If so, let me be very clear here.

Facebook Boosting is AWESOME.

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Messenger Bots for Churches

by Chad Hugghins | Jul 10, 2017

Messenger Bots

If you know any Digital Marketing enthusiasts, you may have heard a lot of talk about Messenger Bots lately.  If you don't run in digital marketing circles, let us provide some context. For a long time, it seemed like Messenger was one of the most overlooked parts of Facebook, especially in America, where phone plans allow for people to have unlimited texting.  As Facebook has developed Messenger as a standalone platform, however, it's user base has continued to grow and grow.  Instead of becoming just an SMS replacement, Facebook has continued to add features to Messenger that make it fun (games, Messenger Day), easy to use (saved replies, gif functionality, etc), and integrated for businesses (bots, extensions, etc). 

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